About SEO > Heading Tags
Heading tags are very important in SEO as they help to define what a page is about and which aspects are most relevant. In HTML there are six heading sizes (H1 through H6) with H1 being the biggest and most important. By using an H1 Heading tag you are stating that this is the main heading of the page. It is not uncommon to use two H1 tags on a single page if the page is broken down into two primary areas of focus. Successive Heading tags are used to highlight sub-topics.
When using Heading tags on your pages it is best to relate them to their generality/specificity with your H1 as your primary and most relevant Heading and drilling down in relevance using subsequent Heading tags (e.g. H2, H3, etc). Make sure that you keep your Headings concise and targeted to the specific level of relevance and that you don’t duplicate Headings across your website. Use the keywords that are most relevant to the topic and your level of specificity. For example on a page that talks about cars (e.g. the Ford Mustang) you can have it broken down like this:
Effective White Hat SEO for eCommerce, International & Local Businesses from SEO professionals with over 15 years experience
Dynamic CMS websites for eCommerce, blogs, and businesses featuring SEO Built-In™ - so your SEO campaign launches when your site does.
Using a blend of methodology, copy, design and technology we convert more visitors into revenue
Building your brand's awareness, authority and reputation via key Social Media channels.