Conversion Optimization



Building a site and driving traffic to it are not enough.  You could be getting tons of traffic but if your site is not converting those visitors into customers; it's not doing its job. 

 

For example, if users can't find your 'search' field, or contact page, or pricing info within a few seconds they will click 'back' to Google and look for other sites.

 

Meteorsite takes a careful look at the paths down which the user continues on your site (your "Conversion Scenario") and we identify what's keeping your users from, for example, going past the Shopping Cart or Check-out page of your site, or why they're not signing up for your newsletter, etc.

 

These are usually attributed to your conversion scenario not making the user's job easy enough (ie. finding what they want quickly; buying what they want easily, etc).

 

This is the art of Conversion Optimization and it is essential to a top-performing website.  When planning a new site, It is imperative to consider your conversion scenarios before even starting on design or development.  This is not something that should be left to the designer or the developer. That's like having the construction guy be the architect of your house, also - a bad idea. 

 

For existing sites, we quickly identify problems in your Conversion Scenarios and offer solutions to overcome them.  These plans can be taken to your own in-house developer, or we can help you implement them.

 

Contact us now to learn more about Conversion Optimization.