ISEO - International Search Engine Optimization

This is in response to a post on The Google+ SEO Community entitled: "International SEO [Infographic]", posted 08-02-13 at 8:37 AM.

I recently lived for two years in Italy and created and optimized sites both in English and Italian so like any foreign language country you have two primary aspects... country and language.

There are three key ways in which to approach an international SEO campaign:

~ Optimizing for the Local Language
~ Optimizing for a Foreign Language
~ Optimizing for a Foreign Country in a Language which is Foreign to That Country


Great SEO Google+ Community

I've joined and completely enjoy this forum on Google+ for SEO. If you're into SEO and have things to contribute or want to learn about SEO this is a terrific place to go.

Google U-SERPs

Google Usurps the SERPs With a New Sponsored Ads Area

Google SEO

Google has usurped the SERPs. For a fleeting moment during the night of July 17th Google appears to have rolled out a change to the way in which it presents its ads on the Search Engine Results Pages. Though it didn't last the night it was a long and scary moment for SEOs.


Panda Food: Feeding Google's Panda What it Craves

Q. What do you feed a Panda?

A. Quality Content... Pandas don't eat Spam

Well Google launched a new breed of algorithm in Feb 2011 to battle spam and it was called Panda. Panda really targets low quality content and over-optimization. Google is attempting to bring higher quality sites to the top of the rankings and they've introduced a number of elements as a guideline for what constitutes quality in their view.


SEO Link Audits - Method 1

With the recent Penguin 2.0 update your inbound links have come under close scrutiny by Google. Many people saw their traffic instantly dry up because they had poor quality links driving their rankings up. Although not a single one of our clients took a hit of more than 10% traffic (because we do not do low-quality links), we are still reviewing and fixing any link issues our clients might have from the nefarious link building tactics of their previous SEOs.

So how do you find the links to your site?


Planning Your New Website

So, you need a new website and are wondering where to start!

Most people will find a designer, tell them what colors they want and how they want their logo to look, maybe mention a few things that they want on the home page, and then leave it up to the designer to take it from there.


Designers are usually not experienced in Conversion and SEO, and are not considering the following:


Websites: The Basics

The sort of website you need can usually be determined pretty easily by getting the answers to a few questions...

Will you need to update it often or will it sit unchanged for a long period of time?

If you need to update it often, you will either need to pay a developer for each change, you could learn some HTML and how to use FTP, or you can get a CMS website. CMS means 'content management system' and is a fancy way of saying "you can login to your site's admin area, type some changes and hit "Save" and your new changes show up immediately on your site".


Conversion: The Basics

Remember back in the late 90's when the new thing was to get a website? Then in the early 2000's there was "SEO" as a buzzword and clients had to be 'educated' on how important it was? Well now there is Conversion Optimization, and people are just waking up to how it is the 3rd leg of the tripod and without it, it all falls down.


SEO: The Basics

Let's start with the basics for anyone just starting to get their head around SEO! It stands for Search Engine Optimization and in a nutshell, it's the art and science of getting a website to rank well in the Search Engine Results Pages (SERPs).

Everyone wants to be at the top of the search engines for their main keywords because unlike paid advertising, you do not pay for traffic coming to your site through these 'organic' results. Indeed it takes knowledge and persistence to optimize your site for top-rankings, but the resulting traffic is, indeed, free of cost.