Planning Your New Website

So, you need a new website and are wondering where to start!

Most people will find a designer, tell them what colors they want and how they want their logo to look, maybe mention a few things that they want on the home page, and then leave it up to the designer to take it from there.

TERRIBLE IDEA.

Designers are usually not experienced in Conversion and SEO, and are not considering the following:

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Conversion: The Basics

Remember back in the late 90's when the new thing was to get a website? Then in the early 2000's there was "SEO" as a buzzword and clients had to be 'educated' on how important it was? Well now there is Conversion Optimization, and people are just waking up to how it is the 3rd leg of the tripod and without it, it all falls down.

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