Panda Winners, Losers and Suprises

SirMajestic thanks to GifSoup

Panda Strikes Again!

Panda 4.1: Tips for Optimizing for SuperPsychoSchitzoPanda


Prior to Panda hitting we did our regular check of the top 100 rankings for our (and our clients') primary keywords so that we can track movers and shakers.

Following Panda we saw a number of sufficient winners and losers and some which surprised us.


Being a local SEO company here in Los Angeles we of course checked "SEO Los Angeles".


Here's what we found:


Ranklab.com


Ranklab seems to have slipped 7 spots for this keyword from #12 to #19. A look at their page shows that they don't include the term at all in their code or content.


It also appears that they don't include that exact term anywhere on their site. I performed a (site:ranklab.com "seo los angeles") search and found no instances of it in their indexed pages.

A glance at their links shows that they don't use the keyword in anchor text. Without the onsite optimization for this specific term nor EM or related anchor text leading in to their site I believe that we're seeing Panda working with Hummingbird because their location (likely via their contact page and Google local page setting) is pegged for being Los Angeles. With their site clearly stating their topic (i.e. SEO) and links from related and quite authoritative sites, they're clearly an SEO company in Los Angeles.

This is a great example of Google determining their relevance indirectly as well as Ranklab's not relying upon anything remotely approaching blackhat nor even a light shade of gray.

I believe that this lack of specific targeting of the keyword has caused them to drop for it due to Google attempting to provide more specifically targeted results.

My compliments to Ranklab for their work even if their lack of targeting has decreased their ranking, at least for this keyword, which may cause them to sacrifice some valuable traffic for their ultra-clean (and highly respectable) approach. I also imagine that they've seen rises for other keywords/terms so I would find it likely that they've sacrificed on some and gained on others. Overall I feel their approach could get them "better" clients instead of simply "more" clients.



Mindfullseo.com


These folks dropped from #11 to #24. Looking at MindfullSeo we see 38 pages indexed, including their homepage, which offer the EM term as well as variations. These guys however are using blackhat tactics to perform a number of sneaky actions.

First they hide stuffed keyword-heavy links and other content.

They utilize a script that blocks you from being able to see their source code:


(invalidTag type="text/javascript" src="http://www.mindfullseo.com/clickprotect.js" )


They block their pages from being cached in Google so that we cannot see their cached and text-only cached versions:


(using this line [invalidTag name="googlebot" content="noarchive,noodp,noydir" /])


To get around this I disabled JavaScript and viewed the source which is easy to accomplish in Chrome. At the bottom of the page, below their copyright, is a full list of links that don't appear on the page visually due to their use of Negative Margins. This is both stuffing and cloaking and this site is "ban-able". However it appears that they've been slightly affected by Panda but not to the degree they should have been.



Noxsterseocompany.com/los-angeles-seo-company/


Now these guys actually went up in the rankings (from #26 to #16) for the target term but this case shows how Google just hasn't gotten it right. This site has more stuffing than a Christmas turkey.

The following is just some of the 2,348 total words they have on this page or from the 2,151 words they have just in the main content:


SEO Company Los Angeles (H1 Heading)
SEO is transforming, Los Angeles is growing, and you are in the middle of it, not knowing who you should trust. All you know is that you have talked to people and everyone claims to be the best SEO Company in Los Angeles. There are a couple of reasons why you should consider Noxster when determining which local SEO Company you want to choose. With the growth of virtual office and technological advances anyone with a computer could claim to be an SEO Firm or SEO Expert. It's important to find a SEO company like Noxster who you can turn to for all of your search engine optimization needs. Our parent company has been around for 40 years and when you walk into our Los Angeles SEO Company you are going to find a team of professionals who are dedicated to do what is in your best interest.


This is exactly the kind of spam that Matt Cutts and others preach against but Panda isn't fully paying attention, I suppose.

I didn't locate any hidden blackhat so at least there's that. However this sends a bad message that Panda has many exploitable failings which boost unworthy sites while dropping actual worthy ones; who don't take to wearing the black hat.



Switching to a similar term, "Los Angeles SEO", we now check to see who were the big winners and losers and if some of the same sites above find themselves in the list.



The first big rank-loser is www.supremeoptimization.com who dropped from #11 to #23. A quick look there site shows us that they're not using the term "Los Angeles SEO" specifically on their homepage.


Note: A Google search for (site:supremeoptimization.com "los angeles seo") provides three results including their homepage but that term is nowhere to be found on the page in its code or content. Does this signify a change to Google's exact match using quote marks for their organic results? Are they now using variants or simply ignoring the searcher's desire to search for exact-match phrases?


Looking at this website I don't see anything jumping out screaming gray or blackhat.

What I believe is the cause of their drop for this term is their lack of focus on the term and their greater relevance to their specific niche of "biotech SEO" related terms.

seo for medical companies: Rank 18
seo for biotech companies: Rank 1

As we can see they're doing pretty well for their niche terms and just like Ranklab I believe that Google has connected their doing SEO with their being in Los Angeles to provide them with what ranking they have for "Los Angeles SEO" but that they've slipped because Google is providing more specifically targeted results for the term. I also believe it is likely that they also have gone up for many keywords while dropping for others that are less specific to them.


Compliments to SupremeOptimization.com for going after a niche and doing it well.



Switching to the term "seo company" we see a huge rise for our old friend Noxter who rose from position 50 to number 4 !!


This time it's their homepage which ranks. Here we see more of their keyword stuffing making their content hard to read but heavily laden with keywords. This overuse throughout shows us that Panda is not doing its job in spotting excessive keyword stuffing or truly low-quality content.


Grayhat SEO wins here... hands-down.



These are just a few points from a quick examination. I recommend you do some research yourselves and be sure to check and download the top 100 rankings for your target keywords before Penguin hits.


Cheers!


Special thanks to GifSoup for their awesome series of SirMajestic the Mean Panda! Click the SirMajestic animation at top to visit them.

Google Stick-Poking

We thought we'd have a little fun here before Penguin 3.0 arrives.

Google Removes Option to Return to Exact Matching in Adwords Keyword Planner

Google's change from Exact Match to Close Variants in their
Adwords Keyword Planner and directions on how
to turn it off REMOVED BY GOOGLE!

 

There has been some talk recently about how Google has changed their Keyword Planner tool to include "close variants" in exact match keywords. 

Rand Fishkin recently did a Whiteboard Friday episode outlining the issues with this change. (Loved the Star Wars theme Rand!)
Click here to see Moz' Whiteboard Friday on the change from Exact Match to Close Variants


This change can cause a number of problems for certain aspects of keyword research and especially for Providing the Not Provided keyword referrals which Google has at around 92% or more and which Yahoo has begun doing as well (which we’ve noticed in some cases as high as 70%). 

What does Google mean by “close variants”?

Checking their page (linked to from the Moz page) we find this:

“Close variants include misspellings, singular and plural forms, acronyms, stemmings (such as floor and flooring), abbreviations, and accents”.

Now this can certainly cause some issues when you’re trying to find that one term that you know you’re ranking for (while you’re ranking differently for the “close variants”) so you want to know how much search volume comes into Google from that actual “exact match” term and not its variants.  This way you can determine based on your position in the SERPs and the amount of clicks that position gets on average, what that keyword is actually (well...approximately) providing and if that term is a significant part of the traffic and conversions you receive to the page which ranks.  This can be especially important if you’re ranked number 2 or 3 for that EM keyword since you know that position 1 gets the lion’s share of clicks.  If the word/term has sufficient traffic, especially compared to its “close variants” then it may be good to focus some efforts on getting that number 1 spot.


This may be extremely difficult for large sites but some folks with smaller sites may find this extremely important and effective.

And... does Google make this clear and obvious within the Keyword Planner? Of course not. They in fact mislead the user with clever wording to make them think that they're actually getting Exact Match data.

Here is a screenshot showing the popup that you get when you pass over the "Avg. monthly searches" [?] box.

Google's misleading Exact Match definition in Adwords Keyword Planner

 

So, you might be asking yourself how the heck you can get back to actual “Exact Match” without the “Close Variants” included?


Well Google did provide this option for turning it off.

Look at this cached page dated September 13, 2014 (if it doesn't still exist online then you can click here for a screenshot of it and here for the current page or here for a screenshot of the same paragraph on the current page as of today)


Navigate to the cached page and read the instructions right from the horse’s mouth...

“Close keyword variations

We'll automatically show your ads for close variations of your keywords to maximize your potential to show your ads on relevant searches. Close variations include misspellings, singular and plural forms, acronyms, stemmings (such as floor and flooring), abbreviations, and accents. So there's no need to separately add close variations as keywords.

If you don’t want your ads to show on close variations of your exact match or phrase match keywords, you can narrow your exact match and phrase match targeting”.

Below this is a drop-down (marked with a "+" sign) that reads "How to narrow your exact match and phrase match targeting".

This provided directions for not including variants!

Follow these steps to restrict exact and phrase matching:

  1. Sign in to your AdWords account at https://adwords.google.com/.
  2. Click the Campaigns tab.
  3. If you'd like to restrict your exact and phrase matching for a new campaign, click + New campaign. If you'd like to restrict your exact and phrase matching for an existing campaign, select that campaign and click the Settings tab.
  4. Scroll to the "Advanced settings" section. Click the Keyword matching options link. Keep in mind that if you don't see the link, it might be because you can only restrict your exact and phrase matching for certain campaign types, like "Search Network only - All features."
  5. See keyword matching options
  6. In the "Exact and phrase match" section, select Do not include close variants.

So following their decision and Moz' Blackboard Friday episode pertaining to it they changed their page showing how to remove it and have removed the ability to do it in Adwords.

We've also seen that they state you can use negative words in the Keyword Planner but negative words will change the bid amount but they don't affect the Search Volume amount. Shouldn't they? If Google says you can affect the keywords that you come up for (even close variants) using negative keywords shouldn't they reflect that in the Search Volumes so that there's an accurate assumption of how much traffic someone should get for their spend. In this case it shows that you should get the same amount of traffic with the negative keywords in place for a lesser spend. This is again misleading to the customer.

If you find the ability to go to Advanced Settings in your account and the ability to change from "Close Variants" to "Exact Match" only then please let us know.

The big question is why would Google limit someone's ability to go after EM results when they could easily provide the option as they did before. I guess Rand's post had a chilling effect on them. I'd love to see them get the heat and turn that option back on.

What are your thoughts?

Yahoo Not Provided

Yahoo Not Provided Keyword Referral Data for SEO



Yahoo announced, back in January, that it would be joining Google in screwing over Webmasters and Marketers/SEOs by switching to secure (i.e. Not providing keyword referral data).

They announced that it would go live May 31st and we saw sites hitting it as early as April 1st. This was no April Fool's prank, unfortunately.

Now Yahoo is a distant second in the Search Engine race but some sites do rely on the outdated, ancient behemoth.

We've seen the dreaded Not Provided increase month over month almost rivaling Google's Not Provided ratio.

Here are some screenshots to show just how much keyword referral data can be blocked.

Here is a screenshot of the Yahoo referrals for July 2014:

Yahoo Not Provided Keyword Referral Data

Google and Yahoo... partners in not providing:

Yahoo secures site not providing keyword referral data



In fact it has grown steadily since it's launch:

(60.87%) April
(62.64%) May
(73.10%) June
(73.91%) July


This just makes one wonder when Bing will be joining the cause.

To find the Not Provided from each in Google Analytics you can go to All Traffic under Acquisition and then click on Yahoo in the list of referring sources. Then use the Second Dimensions drop down to select "keyword". To see both Google and Yahoo Not Provided quantities you can go to Acquisition > Keywords > Organic and then you'll see Not Provided at the top of the list. Click on Not Provided and then use the Second Dimension drop down for "Source" and you'll see both.

If you want to Provide the Not Provided then click here for our in-depth strategy.












Meteorsite SEO - Los Angeles based Search Engine Marketing Company since 2002

Matt's Stats: How Matt Cutts Does SEO on MattCutts.com

Matt's Stats:  How Matt Cutts Optimizes his own Website - MattCutts.com

When one thinks of Google it's not too difficult to also think of Matt Cutts, Google's head of Webspam.

We got to thinking... if Matt has a site... wouldn't he optimize it? Well we know he does to a certain degree but we wonder how much of it is done subconsciously - since he does after all have access of their secret sauce.

Well click here to see our SEO audit of MattCutts.com

You'll be surprised!

Meteorsite wins the 2014 Los Angeles Best Web Design & Development Company Award

Meteorsite wins Award for Los Angeles Best Web Design & Development Company

Meteorsite wins the award for the Best Website Design and Development agency in Los Angeles this year for our work with interactive and mobile websites as well as our SEO Built-In™ technology which builds the core elements of Whitehat SEO into their infrastructures and allows for the implementation of a complete Search Engine Optimization campaign easily and effectively.

We also took a moment to thank the 2014 Los Angeles Best Award team and our amazing clients and staff who were so much a part of our success.

With over 18 years designing and developing websites and 17 years optimizing them for Search; we've come to see a lot of change, growth and amazing technological development. The web landscape has evolved into a living, breathing creature that spreads a wealth of knowledge globally and brings those at the ends of the Earth closer together.

We look forward to a long, fun and successful adventure ahead.

Watch out 2015!

Insights from Matt Cutts; Google’s Authority Rank

Google Authority Rank Exists

There is a lot of talk these days about Google creating and implementing an "Authority Rank", which many thought the Rel=Author and Rel=Publisher tags (and previous inclusion of their elements in SERPs which've been recently removed), signaled the coming of. Google, however, hasn't specifically stated that there is such an algorithm. Matt Cutts has, though, directly spoken of authority and what Google looks at - to some extent. He's also intimated that it could be a stronger piece of the puzzle in the future.

This is taken from a year-old article on SEL:

(Matt Cutts) "Disclaimer: Even when I joined the company in 2000, Google was doing more sophisticated link computation than you would observe from the classic PageRank papers. If you believe that Google stopped innovating in link analysis, that's a flawed assumption. Although we still refer to it as PageRank, Google's ability to compute reputation based on links has advanced considerably over the years. I'll do the rest of my blog post in the framework of "classic PageRank" but bear in mind that it's not a perfect analogy". (Emphasis added)

(Source - SearchEngineLand)

The original PageRank algorithm was created based on co-citation analysis. Each link is essentially a citation of the source mentioned on the out-linking page. That's one reason that the linktext and the surrounding text are important; that they relate to the content of the in-linked page (or they should!).

Matt talks about authority versus popularity in this video: Click here for the vid

And more here:

"We have also been working on a lot of ways to help regular webmasters".

"We are doing a better job of detecting when someone is sort of an authority in a specific space. It could be medical, it could be travel, whatever. And trying to make sure that those rank a little more highly, if you are some sort of authority or a site that according to the algorithms we think might be a little bit more appropriate for users".

It appears that the greater the amount of in-links (a.k.a. backlinks) that a site/page has from relevant websites/pages; the greater the perceived authority. There's no difference in that and a proposed "authority rank" except in its mode of delivery. PageRank is an authority rank based on linking while the "Authority Rank" appears to be all-encompassing. It seems to take all factors into consideration from links to content, mentions, quantity and specificity of content, to even social signals such as shares, likes, etc. Some things such as click-through-rate on SERPs may also be suspected to be a factor. In today's world of Semantic Search those who have sufficient shared & linked well written contextually varied content will likely gain in perceived authority.

The focus or specificity of the topic; variety of the semantic variations, depth of content and quality of sites linking are great elements to consider when building authority.

It may be a good thing for webmasters to choose a niche or series of niches that they can become "authoritative" on and once they've become so – can then branch out to newer levels of the topic. So instead of vying for "Hawaii Vacations"; they can focus on a particular area of the State or a niche of travel such as diving or ballooning or a number of niche related types.

This will also help them to reach out and connect with others in the niche in order to build that authority via links and social.

It will be incredibly valuable for that person to utilize their (and their colleagues'/co-workers') knowledge to create in-depth, targeted content.

Write profusely about the subtle variations and related sub-topics; drill down deeper and deeper; start with one niche and multiply; provide new and interesting/helpful material that can be quoted and cited.

Know your stuff and show your stuff!

Should I Hire A Web Developer?

The question of whether to hire a web developer (or anyone else) comes down to a couple primary questions: Budget (of course!), competition, and what you wish to accomplish.

Launching a personal blog for family and friends? Then you can probably avoid needing to hire anyone since your needs for extra functionality or design will probably not be very high. You can launch your own site using various 3rd party platforms including Blogger, Squarespace, etc. Then, if need be, you can hire a CSS developer from Elance or Guru to do any little tweaks that may be needed. In this situation you can probably expect to pay from zero to let's say $100 depending on how many tweaks you want.

For someone who wishes to compete on some greater level, it's wise to look at what you're up against and figure out if you want to meet or exceed the competitors' website functionality.

Will SEO be important? Will you need the site to look good on mobile and tablet devices? What special functionality will it need? How often will the site's content change?

As we have said, hiring a web developer to create the functional and design guidelines for your site is like asking a construction worker to be your architect, too.

Most web developers will build your site according to what they think are best practices. They may know their coding, but without solid experience in SEO, SEM and Conversion your site is practically guaranteed to fail on multiple important levels.

These elements should guide the process of designing your sites look and feel as well as its hierarchy, layout, conversion scenarios and functionality.

For example, does your developer know how important the concept of 'white space' is to conversion? Do they know how best to categorize your content so that search engines can properly index it? Are they familiar with Schema.org? Will they use techniques that block proper indexing of content? Are they familiar with what constitutes 'black hat' tactics in SEO? Will they be willing to tell you "I know you want to have all this great content in there, but you're killing your conversion by stuffing it all on one page".

For anyone serious about launching a competitive website, these are essential issues that must be handled right from the start, or you risk being stuck with a website that under-performs, or one you must change to meet best-practices.

Just about all development agencies offer free quotes, so give one a call and get the conversation started - see what they know about these topics and how they implement relevant strategies. Start separating the wheat from the chaff by asking them some of the above questions. If they don't know about conversion, or how to optimize your site's infrastructure for SEO - RUN! Because in this day of elite competition, a website developer is just not enough to get your website developed!

Google Plus Local - My Business Delays

Google My Business Local Search Having Delays Since Update

If you've been in the process of updating your Google My Business listing then you'll be in for a little delay as they've been a touch slow since they performed a system update two Wednesdays ago.

Business & map listings that would normally update quickly, at times instantly, may now take 48 hours or more to see changes. This can be complicated (or extended) if you're making edits during this.

Things will get back to normal but for now expect delays.

"Who ya gonna call?"

Google has a support section for My Business located here: https://support.google.com/business/?hl=en&rd=1#topic=4539639

On the top right you'll see "Contact Us" and this will lead you to an option to have Google call you or to contact them via email.

They call you right away and are extremely helpful.

Best of luck!

How to do Semantic SEO for Google’s Hummingbird Algorithm

What does Semantics mean and how does it apply to SEO?

Semantics is the study of meaning while linguistic semantics is the study of the meaning conveyed through language to represent thoughts and concepts and their variations.

Google has greatly implemented linguistic semantics into their Hummingbird algorithm to help people find web content based on intent and not simply keywords. Google uses keywords not as merely something to check against for such aspects as inclusion (usage), prominence (primary focus by usage at or near the beginning of the content/webpage) and density (quantity of usage) or from mere usage of related terms (e.g. synonyms). They are now seeking to define the conceptual intent of the user (via the query) in order to provide contextually relevant results. In doing so they can provide results that don't share the exact same keywords as those sought in the query string but they can show those which have been deemed to have the same contextual relationship to the terms searched. This is done via Latent Semantic Analysis or Indexing (LSI) which allows concepts to be drawn from content due to the similarity of their usage in the same context. This means that if some people use the words "we beat them" that this concept can be interchangeable with other terms which don't use the same words. This form of analysis can determine by usage of the terms "we beat them", "they beat us" and "are they going to beat..." in relation to other terms that refer to non-violent competition that the context of "beat" refers to "gaining victory over" or "winning against" and not only "striking with an object".

Prior to the use of LSI in search, engines used to rely heavily on keyword usage. It is now important to approach your website and its content in a different manner; based more on topics and the terms that are conceptually associated with that topic and related topics.

Using semantics in SEO means both an extensive and intensive approach to content creation and site categorization. Concepts lead to concepts so a general to specific, top-down approach is recommended.

It is best to look at your website in terms of topics that you relate to and wish to target. Let's use an example website. Let's say you're optimizing a website called Jim's Dog Walking. What you'll want to do is to layout on a document a bulleted list of those things that you offer (e.g. services, prices, location, etc). These are things that you must have on your site in order to provide the minimal amount of necessary information to potential customers. Next you'll want to build out content based on related topics that people proactively search for.

This sets up a good outline of the core necessity pages allowing you to build the topics. Turning these into concepts is done in the varied elements of the pages on which each piece of content will be found. These include the URL, Title tag, Meta Description tag, Image names and alt attribute, Schema markup, and other standard SEO elements.

Once this outline is done I like to transfer it to a visual sitemap and connect each page (node) using links based on the topic.


Click to enlarge

Using Google and their Keyword Research tools to Optimize using Semantics:

Now that you have a good essential outline for your site you'll want to use Google, their keyword research tools and those provided by others to search for the keywords and related topics that apply to your site and its topic/sub-topics.

A great way to start is with Google's Adwords Keyword Planner. Enter "dog walking" into the section marked "Search for new keyword and ad group ideas". You can also adjust the location field to suit your geographical area or city.

Once the results load you'll see two different sets of data separated by tabs. One is "Ad group ideas" and the other is "Keyword ideas". Begin with the former as it is used to show relevance where the latter is used to show usage data. The "Ad group ideas" tool originated as the Google Wonder Wheel and is a great tool to find semantically relevant terminology. Once the results load you'll see a concept relating to "dog walking" on each line. Next to each concept will be a list of related terms and phrases being each similar or different but related sub-concepts.

Semantic SEO using Google's Keyword Planner
Google's Keyword Planner

In the above image we see that one of the rows is for "rates for dog". Next to this we see related terms such as "dog walker rate" and "average rates for dog walking". Another row shows "walking price" and provides terms like "dog walking services price" and "prices for dog walking". Other related terms can be "cost", "expense", etc. You can create a page for each major topic ("dog walking prices" and "dog walking rates") or you can merge these related terms together to strengthen the semantic variance of the content.

Tip: You can use the Keyword Planner to find new avenues for both marketing and sales. In this example we see that there are people proactively searching for "dog walking harnesses". This could present either a new avenue for selling such a product or minimally a new topic for a review of current dog harnesses available. More content = more fishing lines in the water.

You can then enter one of these terms back into the Keyword Planer to delve deeper. Doing so with "dog walking price" I get a nice long list of related topics and terms including some with phrases posed as questions such as "how much to charge for dog walking" and "how much should you charge to walk a dog". These are actual questions that people have entered into Google in vast enough quantities for them to be considered relevant. "What to charge for dog walking" receives 30 searches per month according to Google.

Writing content around these semantic variations can be simple and very effective in stacking the odds in favor of your site coming up for one of the variations. Taking just the terms from the list provided by the Keyword Planner for "dog walking price" gives me a wealth of new terms. So that I don't repeat terms like "charge" I'll use terms such as "price" and "cost" and I'll intermix them with other related terms.

Terms suggested by the Keyword Planner:

How much to charge for dog walking, what to charge for dog walking, how much should i charge for dog walking, how much should you charge for dog walking, how much to charge for dog walking services, how much do you charge for dog walking, dog walking charges, what should i charge for dog walking, dog walking how much to charge, how much do i charge for dog walking, how much to charge for walking dogs, how much should i charge for walking dogs, dog walking charges per hour, how much to charge for walking a dog, how much should you charge to walk a dog, how much should you charge for walking dogs

Tip: When you go to use a word that has popular synonyms it is wise to check all of them in the Keyword Planner to see which receives more traffic and to use that one as your primary unless you're seeking to try to rank well for one that gets less traffic by specifically tailoring your content to cater to that niche term. A review of the terms "dog walking cost", "dog walking price" and "dog walking charge" and "dog walking rates" shows that they receive 30, 20, 10 and 1,000 monthly searches respectively showing that "rates" is far more commonly searched.

Keywords targeted:

average dog walking rates, dog walking service rates, dog walking rates, dog walking rate, rates for dog walking, average rate for dog walking, rate for dog walking, going rate for dog walking

Additionally related terms (variants not listed):

"cost", "charge", "price", "fees" "going"

My content example:

Content URL:

jimsdogwalking.com/articles/dog-walking-rates

Title:

"Dog Walking Rates | Jim's Dog Walking"

Meta Desc:

"Dog Walking Rates: What are the average rates for dog walking services in Los Angeles. A breakdown of average costs and associated fees for dog walkers in L.A."

H1:

"Dog Walking Rates: A breakdown of the average rates for dog walking in Los Angeles

{Begin content}

What are the average rates for dog walking services in Los Angeles? The average dog walking rate can vary depending on where in L.A. you wish to have your dog walked. Costs will differ greatly between wealthy areas like Beverly Hills, Brentwood or Malibu versus areas like Hollywood, the San Fernando Valley or Downtown.

The going rate for Los Angeles is $10 per hour though this doesn't include additional fees for extra services like pick-up and drop-off, feeding, taking to the dog-park, etc.

Other variations in dog walking costs can be based on such things as the size and breed of the dog. Bully breeds like Pit Bulls and Rottweilers or large breeds such as Mastiffs and Great Danes may come with extra charges as dog walking insurance rates and the need for different transportation measures can sometimes be greater for such breeds and sizes.

Dog walking costs can also change due to the rate of dog walking, meaning that if you only need your dog walked once a day or you have a need for multiple walks per day; the charge can vary. Some people sign up for package deals like monthly or weekly package rates.

I find that a good rule of thumb is to go with a reputable dog walker who knows your area and has a good list of client reviews.

Here at Jim's Dog Walking we employ only experienced walkers who are themselves total dog lovers.

For more information on our dog-walking rates and associated fees please click here or give us a call at 888-555-1212.

Get your first hour free plus an awesome dog bowl when you try us out!

{end content}

Tip: Although Google can determine the relationship between singular and plural terms like "dog walking cost" and "dog walking costs" they still return varied results for each. Each also has different search volumes (cost = 30, costs=10). It is advisable to use both singular and plural variations as well as stemmed variations (e.g. "cost" & "costing").

As you can see by my content example, I've used essentially the same semantic meaning over and over yet I've done so in a way that appears natural, not forced, and I've used plurals, stems and semantic variations as well as restructuring of the phrasing to accomplish the goal. I've also included various geographical targets in the document that our hypothetical Dog Walking company wishes to target.

I began the content with the primary phrase, in the form of a question, and then followed with a descriptive answer to the question thus providing Google with two variations of the same phrase (average rates for dog walking and average dog walking rate) at and extremely near the beginning of the content. I continued this practice in the first and successive paragraphs without over-using the terms or outright keyword stuffing. In fact in one instance I used "rate of dog walking" to refer to how often it happens; a semantic variation of the term which further allows me to use the term/phrase while not keyword stuffing.

It can of course be argued that I've over used some terms but a reasonable comfort zone is going to be based on the individual and each usage is relevant. This is one of the great benefits of using this form of semantic writing as you can say essentially the same thing over and over but with different terms and be neither repetitious nor blackhat.

This method also allows for a wider array of terms and phrasings that will target people's specific searches thus increasing your specific topical relevance in Google's eyes.

It's all natural language usage!

The last part of the content is primarily for conversion - turning the focus of the article to Jim's Dog Walking business and ending with a few calls-to-action. Not illustrated in this example are links to specifically relevant pages from within the content. One example could be to have a page on "Beverly Hills Dog Walking" and link to it from the usage of "Beverly Hills" in the content so that you can take advantage of Local SEO. Another way is to have related links near the body of the content.

Building your website out based on topics and using context and generality to categorize those topics and using semantic variations of terms to build out the content can provide you with a wealth of content ideas and the ability to both cover, and be relevant to, a wide range of topic-centric keywords.

Good luck!

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